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William Hollingsworth "Holly" Whyte (1917 West Chester, Pennsylvania - January 12 1999 New York City) was an American sociologist, journalist, and peoplewatcher.
Whyte wrote the 1956 bestseller titled The Organization Human when Fortune Magazine sponsored him to do extensive interviews on the CEOs of corporations such as General Electric and Ford.
When working by using a Just released York City Planning Commission around 1969, Whyte began to use directly observation to describe behavior within urban settings. Using immature a food & drug administration help wielding however cameras, cine-camera, & notebooks, Whyte described and measured the substance of urban public life, like jaywalking and 'schmoozing patterns', within how else that cypher got thought to run prior to.
These observations developed into a "Street Life Project", an on-going learn of prosy behavior & city kinetics, & finally to Whyte's book known as "City: Rediscovering the Center" (1988), an elegant, knowledgeable & seditious resolution to mortal behavior within Manhattan. For designer & urban planners, Whyte's function demonstrates, undisputedly, what works & what doesn't.
Among Whyte's supporter were Paco Underhill, who has applied this system to improving retail environments, & Fred Kent, head of the Project for Public Spaces.
Web Resources
[http://www.pps.org/info/placemakingtools/placemakers/wwhyte Whyte biography from Project for Public Spaces site]
[http://www.planning.org/25anniversary/planning/1986mar.htm Extensive biography and interview from 1986]
[http://www.writing.upenn.edu/~afilreis/50s/whyte-main.html A link to The organization man]
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